I'm On The Move Again!

I'm On The Move Again | Shop the Lighten The Load Collection

One of the things I love about my work is that I can do it from anywhere. But unfortunately, I’ve come to learn over the past few months that it doesn’t mean I can work everywhere, all the time. 

In August I was in Portugal with my friends, but I also planned for it to be a working vacation. The epiphany I got out of that trip was that I wasn’t able to give my friends 100% and I wasn’t able to give work 100%. It was stressful coordinating meetings around dinner plans and tours and fun -  and I wasn’t able to shut my brain off when I finally did close the laptop. I tried to straddle both sides of the fence and in the end, it wasn’t relaxing enough to be a vacation, or productive enough to be work. Really, it was just exhausting. 

If you’ve been following me on my journey, you’ll know that a few years ago I moved to San Francisco to be closer to my boo. And then we chose to move to Seattle together on a joint adventure to a new city. Meanwhile, I’ve been operating both my businesses out of Dallas. This means a high level of coordination, leaning on my team, and lots of travel. What this recent trip to Portugal helped me come to realize is that I’m straddling and it’s not working for me... living in Seattle and flying back to Dallas to oversee the businesses is exhausting! My calendar is a mess, I’m jumping time zones, the only real downtime I've gotten is when I'm in the air with no wifi!  The logistical nightmare has really come to a head! 

One of the things that have always been key to my success is my team, and when a key person from the fulfillment and printing side decided to follow her heart to another state (I get it!) I had a gaping hole in my production line. But sometimes it takes a blessing in disguise to realize certain things. 

So guess what?! 

I’m packing up and moving Wander Wear’s operations to Seattle! No more straddling, no more juggling, and no more flying back and forth. I still have a few more details to iron out, and decisions to make before everything is finalized, but I’m feeling really good about the direction the brand and I are headed. 

The more I plan and prepare for this move, the better I feel about having the opportunity to nurture my company and grow it into a brand I know it’s capable of being. I already have my eye on a retail and office space, and I’m connecting and networking with other local entrepreneurs in the Seattle area. As always, I’ll share my news and progress with you as I go, so keep an ear out for new collaborations, inspirations, and designs! 

xoxo,

Tina


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